How much does it cost to advertise on a bus bench?  When it comes to bus bench ad pricing, many variables are to be considered.  The biggest factor will normally be vehicular traffic count.  Some major roadways may have upwards of 45,000 vehicles per day while less traveled local roads may have less than 5,000 vehicles per day.  Obviously, the higher the traffic count, the higher the demand for those benches.  Typically, bus bench placement will be limited to local bus stops and even though a major roadway may have high traffic, the bus benches available may be limited due to limited bus stops along a particular route.

Geographic location can also be a big factor.  As an example, large cities will typically command much higher pricing than locations in smaller towns.  Overall however, data shows that the average price nationally is approximately $250.00 per placement per month.  When compared to radio, television, or print advertising, bus benches present real value for your advertising dollar.  

Facts to consider:  Unlike radio or television, you can't change the channel on a bus bench.  Your bus bench ad will always be visible and cannot be tuned out.  And unlike newspaper ads, your bus bench ad can't be balled up and thrown in the trash after being read just once.  Bus bench ads undoubtedly provide the best value per impression.

Bench advertising providers will routinely incentivize you to advertise on as many benches as possible for as long a period as possible. Accordingly, bench ad pricing will vary depending on the total  advertising package.  Normally, multi-bench packages will not only get you better pricing, but will also net you better results.  5 to 10 bench packages is typically the norm.

If you're considering bus bench advertising, give Waverly Media a call and we'll be glad to customize a program for your business.